World's Foremost Upscale Discounter of Fine Swiss Watches and Precious Jewelry Since 1969

March 14, 2023

Capetown Diamond Corp. Privacy Policy:

Capetown Diamond Corp., its owners and employees, are committed to protecting your privacy.  We encourage you to visit periodically to be informed of how we protect the information you disclose with us. Capetown Diamond collects your Name, Address, Phone Number, Work Phone Number, Shipping Address, Credit Card Numbers, Driver’s License Number, Significant Dates, and keeps them on file. We will use this information for internal purposes and you acknowledge that we will collect certain information about you and that you may provide information regarding preferences.  We will not sell, share or rent the information to others in ways different from what is disclosed in this statement.  This statement sets forth our Privacy Policy and describes the practices Capetown Diamond follows with respect to the information provided by our clients.

Personal Information:

Your information is mainly for contacting you regarding your inquiries, notifying you of your order status, updating your account, or sending you notices of new services & merchandise, and noteworthy news & events.  We do not sell or rent information about customers or sell our email list to third parties.  If you do not wish to receive promotions, you can use the opt-out link provided in our email.  You may also send us an email directly to customerservice@capetowndiamond.com with “unsubscribe” typed in the subject line. We will endeavor to comply with your request as quickly as possible. 

Change of Address or Contact Information:

If your email address or contact information has changed or is incorrect, please contact us at customerservice@capetowndiamond.com so we may update your records.


A cookie is a piece of data stored on the user’s hard drive containing information about the user.  There are two types of cookies, persistent and session.  No persistent cookies are currently implemented on capetowndiamond.com. We use session cookies.  

Session cookies exist only for as long as your browser remains open. Once you exit your browser, they go away. We use session cookies to maintain the information we need to have in order for you to shop. For example, the Session_ID cookie that we ask your browser to hold retains the ID for your shopping bag. Without the Session_ID cookie, you cannot add merchandise to your bag or make any purchases.

Persistent cookies, in contrast, last from visit to visit; they do not go away when you exit your browser. You can browse our site without accepting a persistent cookie. However, you cannot add merchandise to your bag or make any purchases. You may set your browser options to reject persistent cookies. Alternatively, you can set your browser to notify you when you receive a cookie, which provides you with the opportunity to decide whether you want to accept it or not. In many instances, the “help” button on your browser toolbar will tell you how you can take these steps.

Usage Tracking

Capetown Diamond tracks the traffic throughout our site. This information is used to compile overall statistics and is not recorded at an individual level. This includes IP (internet protocol) addresses, browser type, ISP (internet service provider), referring/exit pages, platform type, date/time stamp, and #of clicks to analyze trends, administer the site, track user’s movement in the aggregate. The statistics help us decide which products and services best serve our members and guests. 

Aggregate Information

Capetown Diamond uses aggregate information from demographic surveys, traffic patterns, and IP addresses to customize our site. Aggregate information is occasionally shared with partners third parties for purposes such as planning or executing advertising or promotions. We do not share any personally identifiable information. 


Capetown Diamond gives you access to third-party partners to provide you with certain services that are detailed below. Capetown Diamond will provide that third party with your transaction information and then that third party will collect additional information if needed to provide you with the requested service. , such as an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. 

We reserve the right to transfer any and all information that we collect from users of the site to a third party in the event of any merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of the assets or stock (including without limitation in connection with any bankruptcy or similar proceedings) relating to Capetown Diamond. 

Finally, notwithstanding any other provision of this privacy policy to the contrary, we reserve the right to disclose your personal information if we believe that we are required to do so (i) by law; (ii) to comply with legal process or governmental requests; (iii) to enforce our Terms of Service; (iv) to protect our operations or those of any affiliated entities; (v) to protect the rights, privacy, safety or property of Capetown Diamond, any affiliated entities, you or others; and (vi) to permit us to pursue available remedies or limit the damages that we may sustain. 


This website contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy policy applies solely to information collected by Capetown Diamond. 

Catalog, Newsletters, Etc.

If a user wishes to subscribe to our catalog, newsletter, etc., we ask for contact information such as name, street address, and e-mail address to provide these communications. Because we respect our users’ privacy, we provide a way to opt-out of these communications. Please see the choice and opt-out section below. 

On rare occasions, it is necessary to send out a strictly service-related announcement. For instance, if our service is temporarily suspended for maintenance we might send you an e-mail. Generally, users may not opt out of these communications, though you can deactivate your account. However, these communications are not promotional in nature. 


Capetown Diamond takes every precaution to protect our users’ information. When users submit sensitive information via our website, your information is protected both online and offline. 

When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the Secure Socket Layers (SSLs)best encryption software in the industry – Secure Socket Layers (SSLs). While on a secure page, such as our order form, a lock icon appears on the bottom of your Web browser. When you are not on a secure page, no lock icon will appear. In addition, the servers that we store personally identifiable information on are kept in a secure environment under restricted access. 

If you have any questions about the security at our website, send us an e-mail at customerservice@capetowndiamond.com for more info. 

Supplementation of Information

In order for Capetown Diamond to properly fulfill its obligation to our customers, it is necessary for us to supplement the information we receive with information from third party sources such as our affiliated websites. For example, in order for SwissWatchExpo.com to enhance our ability to tailor the site to an individual’s preference, we combine information about the purchasing habits of users with similar information from our affiliated sites, and Capetown Diamond. When a user makes a purchase from any of these companies, the companies collect and share that purchase information with us so we can tailor the site to our users’ preferences. 

Tell a Friend

When using this feature the information gathered will only be used for this purpose, unless permission is otherwise granted.

Special Offers

Established members will occasionally receive information on products, services, special offers, and a newsletter. Out of respect for the privacy of our users, we present the option to not receive these types of communications. Please see our choice and opt-out below. 


Users who no longer wish to receive promotional materials may opt out of receiving these communications by using the unsubscribe feature in our e-mail. 

Changes to This Policy

We reserve the right to change this privacy policy, and any of our policies or procedures concerning the treatment of information collected through the site, without prior notice. You can determine when this privacy policy was last revised by referring to the date at the top of this page. Any changes to our privacy policy will become effective upon posting the revised policy on the Internet, accessible through the site. Use of the site following such changes constitutes your acceptance of the revised policy then in effect. We encourage you to periodically review our privacy policy to ensure familiarity with our most current version.

If you have any questions about Capetown Diamond’s Privacy Policy or concerns about your personal information you have supplied, please send an email to customerservice@capetowndiamond.com





About Capetown
Founded in 1969, Capetown Diamond, located in Atlanta, GA, was the first company to offer discounted new & certified pre-owned fine Swiss watches, upscale jewelry, and certified diamonds. We have grown to over 20,000 satisfied clients worldwide. Famous brand name timepieces include Rolex, Breitling, Cartier, Patek Philippe & many more. Well known and famous designer jewelry includes Mikimoto, David Yurman, Cartier, Tiffany & Co. We also offer an assortment of custom pieces! All contemporary watches sold by Capetown are accompanied with a certificate of authenticity as well as our exclusive lifetime warranty. Most jewelry items come with an independent gemological certification. Your satisfaction is always guaranteed.

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