World's Foremost Upscale Discounter of Fine Swiss Watches and Precious Jewelry Since 1969

Capetown Diamond FAQ

We offer significant discounts on all major brands of upscale Swiss timepieces with suggested retails of $1,000 or more. Our inventory does not include low-end or trendy Japanese timepieces.

All of our new watches originally emanate from factory authorized jewelers. Model for model, they are the very same as those found in America’s finest jewelers such as Tiffany & Co, Cartier; Patek Phillippe, etc.

You bet we will. We want your business and are thus combatively competitive. We will generally meet and beat all legitimate substantiated offers. Our comparison shoppers continually monitor and investigate advertising claims nationwide. Discounts that sound too good to be true usually turn out to be too good to be true! Capetown will not allow any legitimate jeweler to better our price, service and warranty package.

In some states, other than Georgia, purchases may not be subject to sales tax.

Absolutely. The most obvious benefit is the savings that can range from hundreds to thousands of dollars, depending upon make, model and generation of watch.
A Swiss watch is designed to last a lifetime or more. So, if you can’t tell the difference…why pay the difference?

As one of America’s premier vendors of Swiss timepieces, our primary source of used watches is customer trade-ins and trade-ups. Additionally, we obtain watches from estates, dealers, jewelers and private parties.

Yes. All pre-owned watches, whether a few months or several years old, are treated equally by our watchmakers. They determine what is needed, not our cost accountants. No expense is spared in the refurbishing process. First, the watch is opened and the movement is removed. It is taken apart, down to the very last screw, and the parts are checked for wear. Replacements are made where necessary. Then the parts are cleaned, re-assembled, and lubricated. The movement is regulated. The watch (if water resistant) is checked for water tightness. The case and band are professionally refinished to remove visible scratches and abrasions. The end result is a sparkling timepiece that could easily be mistaken for new. With proper care and maintenance, the watch should last a lifetime. We are so confident in the restoration of contempory pre-owned timepieces that we extend them the very same warranty we extend to new watches…Capetown’s Exclusive “No-Worry,” Limited Lifetime Warranty.

An emotional, although not very rational, reason for buying a new watch is the fleeting joy of being the first person to own it. Emotions aside, the facts are that a finely restored, pre-owned watch offers the buyer the best value for his money.  If you can’t tell the difference, why pay more?

Our mammoth inventory generally allows for immediate delivery of the most popular models. We will not take orders for merchandise that we cannot deliver in a timely manner unless the client is aware of and accepts the protracted delivery date. (Keep in mind that seasonal influences may affect delivery)

Our policy of heavy discounting is in direct conflict with the manufacturer’s dedication to “retail price maintenance”. It is no wonder that the manufacturers’ interest and loyalties lie with their thousand of sanctioned dealers rather than with the a handful of discounters. Furthermore, franchised dealers are forced to stock many unpopular models and styles that generally take a very long time to sell. As independent cash buyers, we have the luxury of purchasing only the most desirable models. Since we do not have to tie up capital in slow-moving inventory, we’re able to pass on additional savings to our clients.

Dealing with Capetown affords you many advantages. As a non-franchised jeweler, we set our own pricing policy. We are obligated only to our customers, not to the dictates of a foreign entity! Additionally, since we handle all of the world’s most famous brands, we are not forced to promote one manufacturer over another. Therefore, we have no incentive to sell you a watch that’s not right for you. Rather, our staff is armed with unique options that will help match a timepiece to your individual needs, lifestyle and budget.

Showroom refund policy:  All showroom sales are final except if otherwise stated in writing.

Online order refund policy:  New watches and special order merchandise are not subject to return or cancellation. Most other items (diamond solitaires, fine jewelry and pre-owned watches, etc.) shown on our website carry our money-back guarantee, provided the following conditions are met:

1. You must notify us of your intent to return the qualifying item within 24 hours of its receipt.

2. All return packages must have Capetown’s Return Merchandise Authorization Number prominently displayed on the box.  This number will be provided when you notify us of your intent to return. Packages returned without Capetown’s Return Merchandise Authorization Number (RMA#) will not be accepted.

3. Item must be returned via United Parcel Service (UPS) or United States Post Office (USPS), postpaid, insured, and in the same condition as received. (Do not send via Fed Ex as they do not insure watches/jewelry items.) Additionally, it must be received back at our Atlanta store within 5 days of the shipper’s recorded date. (In other words: if you received your package on Monday, we must get it back by Friday.)

4. Item must be returned to us in the same condition as you received it. Remember, while the item is in your possession, you are responsible for any loss, damage or wear.  The cost to repair or replace merchandise will be deducted from the refund amount.

Any exception to the above policy must be duly noted on the invoice. In the instances where Capetown makes exceptions to any of the aforementioned refund policies, Capetown reserves the right to apply a 15% (of the selling price) restocking fee.

Shipping charges are not refundable. If shipping charges have been waived on a purchase that is being returned, we reserve the right to deduct applicable shipping charges from the refund.

Repair refund policy: No refunds on repairs as they carry Capetown’s 1-year warranty

Yes. Our best discount price applies to purchase payments made by cash, check or bank wire. Other forms of payment fall into our secondary discount tier.

We accept American Express, Discover, Visa or Mastercard. If the purchase is over $10,000 an authorization form will need to be filled out. All information furnished will be carefully verified, including your address. A copy of your driver’s license and credit card will be required. In these instances, this procedure is required to protect both you and ourselves from fraudulent credit abuse. 

Quite easily. Either fill out our easy trade-in form or call us. We are happy to send you a self-addressed pre-paid box with packaging material and instructions. Upon arrival, it will be examined to determine its precise value. If the price is agreeable, we will remit the funds to you immediately or credit your account, whichever you prefer. If we can’t come to terms, your property will be promptly returned at our expense.

  1. The assembly of high quality handmade mechanical masterpieces involves a highly trained, very specialized, and extremely costly labor force.
  2. The manufacturing process is very capital intensive. Besides the high cost of labor, lengthy production schedules tie up precious metals and gemstones for extended periods of time.
  3. To maintain brand recognition and prestige, huge sums are spent annually on advertising and promotion.
  4. The world demand for fine Swiss watches is exceeding production capabilities further fueling price increases.
  5. The spiraling costs of maintaining a conventional retail establishment (rent, personnel, insurance, etc.) mandates high retail mark-ups.
  6. The demand for certain models exceeds production capabilities thereby further driving up the price.

Certain ones are. The last decade has witnessed a dramatic appreciation of many fine contemporary timepieces. Some makes and models have soared significantly in value. The attrition of skilled watchmakers coupled with the increasing international demand continue to propel prices upward. Our experience and accumulated knowledge have helped clients establish noteworthy collections that have enjoyed significant appreciation.

Yes. However, for international sales we only accept a bankwire transfers. Upon receipt of your wire Capetown will ship the merchandise via an international carrier. (Details to be discussed at the time of purchase). Import duties (if any) are the responsibility of the purchaser.

Yes we do. We provide our clients with some of the very same nationally prominent designer pieces displayed in America’s most prestigious jewelry stores such as: Tivols, Neiman Marcus, London, Mayor’s, and Hamilton Jewelers. We will be happy to discuss the designers we represent by phone. Additionally, our goldsmiths can custom manufacture to your exacting specification your own individual designs. Call for further details.

Yes, albeit the item meets the following criteria: It should be a tasteful classic design, of good quality, laboratory documented, and of course, priced right. Unlike most consumer items, fine jewelry historically has not been prone to depreciation. In the long run many pieces will probably appreciate in value. Nevertheless, since the future is unpredictable, one’s main motive in acquiring fine jewelry should be the pride and joy that comes along with wearing and owning it. Consider any financial gain an extra bonus!!!

Thanks to our integrity and modern gemological science, you can purchase jewelry and pearls from us with full confidence. All important items carry independent documentation from world renowned laboratories. We can send you copies of the laboratory analysis and color copier facsimiles of the actual jewelry via fax or mail. A valid report in hand will facilitate comparison shopping and enable you to put Capetown’s price and quality to the test. 

If the recipient is not happy, we’re not happy. You’ll either receive your money back or company credit. Please note that there is some restrictions on special order or customized merchandise. Please discuss these contingencies with us in advance to avoid any misunderstandings.

Yes you can. However, you should know that Capetown manufactures an extensive line of desirable handcrafted mountings priced far below prevailing retail. Many of our clients have us set the diamond in a temporary Tiffany style gold mounting. This tactic allows for a surprise presentation of the ring to your loved one. Thereafter, we can send photographs or in some cases actual mountings for her to choose from. Sizing and remounting can be accomplished in short order. 

Quite easily. Either fill out our easy trade-in form or call us. We are happy to trade-in, trade-up, trade-down or sell outright. 

High volume, low overhead, and the perpetuation of our founder’s legacy, “Sell the best for the least. Your customers will come back and so will their friends.”

Only if you are an impulse buyer. The one thing we can’t offer is instant gratification. It may take 24 hours or more for your purchase to reach you. IF YOU HOLD HONESTY, INTEGRITY, SELECTION, VALUE, AND KNOWLEDGE IN HIGH REGARD YOU WILL BE SATISFIED.

About Capetown
Founded in 1969, Capetown Diamond, located in Atlanta, GA, was the first company to offer discounted new & certified pre-owned fine Swiss watches, upscale jewelry, and certified diamonds. We have grown to over 20,000 satisfied clients worldwide. Famous brand name timepieces include Rolex, Breitling, Cartier, Patek Philippe & many more. Well known and famous designer jewelry includes Mikimoto, David Yurman, Cartier, Tiffany & Co. We also offer an assortment of custom pieces! All contemporary watches sold by Capetown are accompanied with a certificate of authenticity as well as our exclusive lifetime warranty. Most jewelry items come with an independent gemological certification. Your satisfaction is always guaranteed.

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