World's Foremost Upscale Discounter of Fine Swiss Watches and Precious Jewelry Since 1969



Quality is the foundation on which our reputation was built.  It goes well beyond the items in our collection.  Capetown Diamond has and always will set the bar high when it comes to selecting, selling and servicing.  

We take pride and really enjoy helping our customers, sharing our knowledge and being a part of their special life events.  

Our watchmakers inspect thousands of watches every year and of those only the very best are chosen for our collection.  Once chosen, every item will go through a cleaning and if needed servicing  process.  Capetown’s expert technicians in our rehab center know to fix anything and everything that is preventing this item from being classified as showroom new.  Hence, whatever the technicians say is needed, they do – regardless of the cost.  To prove this commitment to excellence, every item comes with a guarantee.  

Every few years you should service your upscale timepiece to the strict factory specifications required to ensure they work properly for years to come and uphold guarantees.  To maintain our lifetime warranty, this service is mandatory.  We realized this is chore to many so we decided to make this process as simple as humanly possible.  We developed a system of sending a self-sealing mailing box replete with packing material enclosed. 

This doesn’t sound like much but, for those of you who’ve tried to work with factory service centers, it is a quality touch that puts Capetown well ahead of its competitors. 

Also, we service the watches in a timely manner for a reasonable price. It may shock you to know that even for Patek Philippe, the wait could be as much as three months. They send their repairs to their shops in Switzerland.

Looking to buy an engagement ring or high end item, then you should expect to  talk about independent laboratory certification of jewelry. 

Most jewelers are not competent enough to detect fraudulent treatments to diamonds or colored gemstones, nor do they have the expensive laboratory equipment required to enable them, or extensive knowledge or experience to determine the color of the diamond. We pay for that experience because we are just not comfortable selling jewelry without a gemological certificate. 

Because we are major estate buyers, we hear many stories about someone buying a fake or fabricated stone.  The real ruby they thought they bought is not a ruby but a cleverly contrived synthetic. Or a diamond that has been lasered to eliminate the carbon spots – which dramatically drops its value. An intelligent quality-oriented person should want laboratory verification, even from Tiffany’s and Cartier, and it’s always available at Capetown.

As an international jewelery company, we know how to treat our customers and we know that our customers want quality including Certificates from the world’s largest independent jewelry appraiser, top of the line customer service, and a lifetime warranty.  To our knowledge, the sun never sets on an unhappy Capetown client on earth.  Don’t just take our word for it.   Over the years we have garnered thousands of wonderful testimonials  and thank you notes.  

Now that you know, shouldn’t Capetown be your jeweler? 

About Capetown
Founded in 1969, Capetown Diamond, located in Atlanta, GA, was the first company to offer discounted new & certified pre-owned fine Swiss watches, upscale jewelry, and certified diamonds. We have grown to over 20,000 satisfied clients worldwide. Famous brand name timepieces include Rolex, Breitling, Cartier, Patek Philippe & many more. Well known and famous designer jewelry includes Mikimoto, David Yurman, Cartier, Tiffany & Co. We also offer an assortment of custom pieces! All contemporary watches sold by Capetown are accompanied with a certificate of authenticity as well as our exclusive lifetime warranty. Most jewelry items come with an independent gemological certification. Your satisfaction is always guaranteed.

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