educational
The wisdom of buying Certified Preowned
New or Certified Pre-Owned? Which is the wiser choice?
The difference between new and pre-owned boils down to dollars and cents. Period.
Sophisticated buyers these days are opting for certified pre-owned over brand new. A CPO (certified pre-owned) timepiece allows you to enjoy savings of up to 60% below new retail without sacrificing looks or quality.
As the international originator and probably the first world-wide marketer, we can assure you that all of Capetown’s CPO Watches are meticulously restored classics. Fully reconditioned and then backed by warranties that exceed the original manufacturers. No scratches, no chips, no dents. Many even have the original boxes, tags, and paperwork.
In most people’s minds, a pre-owned watch is confused with a used car, or perhaps some worn out timepiece one might find in the back showcase of a pawn shop. At Capetown, this is absolutely not the case. Our certified pre-owned refurbishing process has successfully withstood the test of time, after all, we’ve been at it for almost many decades.
Once you understand that Swiss timepieces are made by a different sort of human than one would encounter in the United States’ manufacturing environment, you can begin to see the value in buying pre-owned watches. In Europe, watchmaking is a highly refined profession. People who, from an early age are encouraged to do as best a human possibly could do with their hands. Consequently, the product they turn out is superior to most manufactured items.
The trick in picking out these watches is to know, does the company you’re doing business with have the expertise to know the right used watch to buy. And do they have the infrastructure to service these watches should something go awry?
Buying From Capetown
Capetown is known in jewelery circles the world over as being the premier instant buyer for high-quality upscale timepieces. Many watches in our inventory were sold and serviced by us in past years. We’re extremely selective. Everything is triple-checked by world-class in-house master watchmakers who have orders to restore the watch to factory, showroom-perfect condition. If this is not possible, or if something slips through our safety net, it’s sale is immediately abandoned.
When it’s time to have your watch serviced according to factory specifications, you’ll get a kind reception. The price will be competitive, and your watch will be returned to you quickly.
