Diamond educational
A little bit about us
For over 30 years, our family has been deeply involved in the discounting of quality diamonds to retail jewelers and private parties nationwide. We offer our clients the very same stones found at some of America’s most prestigious jewelers: such as Tiffany, Cartier, Van Cleff & Arpels, et al. THE ONLY DIFFERENCE IS OUR SIGNIFICANTLY LOWER PRICES!!!
WHAT ARE THE BENEFITS OF BUYING A DIAMOND FROM CAPETOWN VIA MAIL ORDER??
- Generally, we’re less expensive.
- As a matter of fact, buying fine jewelry via e-commerce allows one to avoid the sales tax, which can sometimes be 700-1000 dollars.
WHY ARE WE LESS EXPENSIVE??
- Our company is family owned and managed = no commissioned salespeople.
- Our showrooms are upstairs = less rent.
- The majority of our clientele is the result of referrals and repeats = lower advertising costs.
- We cut our own stones = no middlemen.
- Our philosophy is and always will be “volume sales/small profits” = Bottom line prices for you.
BEYOND LOW PRICE, WHY CAPETOWN?
- Options & Good Counsel. For a detailed view on options and good counsel from the chairman, Click Here
- After 33 years, we have become one of America’s leaders in the industry.
- We have friends and associates worldwide who allow us access to their inventories.
- We are very aggressive estate buyers, which allows us to purchase diamonds below wholesale market
- Best of all, we can help a young person decide on what he really needs. We were all young once and on a budget, and almost all of us are married.
- Oftentimes in the past, we have actually discouraged people from getting engaged, because we felt they weren’t compatible. We’ve designed a relationship test which you may want to take before you make any big decisions. Click here to take it
Our Clients
The cornerstone of our customer base is an intelligent group of successful, financially upscale, aware consumers. All are determined to pay below retail while refusing to compromise quality, service, and security in their quest for a better price.
Some enjoy an extensive search before making a purchase; others, due to time constraints, find it easier to simply trust us. Whatever your persuasion, if you’re sincere and reasonable, and have an immediate jewelry need, you’ll find that our professional staff’s welcoming attitude, personal attention, and high degree of product knowledge will ensure you a fruitful first encounter.
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Purchasing Diamonds and Jewelry by Mail From Capetown is Incredibly Simple!!
Join thousands of satisfied Capetown customers nationwide who are just a call away from access to our ever changing multi-million dollar inventory. Diamonds, pearls and fine jewelry selections from $1,550 to $250,000. It’s easy. Just advise our jewelry specialist of your budget and quality requirements. We’ll take it from there.
Your input will enable us to make specific recommendations. The next step involves our faxing or mailing independent laboratory documentation and/or color photos for your perusal. Upon further interest, we may arrange for a personal viewing in your home or office via insured delivery. Your only obligations will be guaranteeing the safety of the merchandise while in your possession, prompt payment if it meets with your expectation, and if not, its immediate return, postpaid and insured. IT’S JUST THAT SIMPLE!
The Discounts Others Promise Capetown Delivers!
- The Marcus Family
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