World's Foremost Upscale Discounter of Fine Swiss Watches and Precious Jewelry Since 1969


All About rolex

Early Rolex Timepiece Circa 1914.
Capetown is not an authorized Rolex jeweler.

Sometime in 1905, at the tender age of 24, Hans Wilsdorf opened his doors for business at 83 Hatton Garden, London. This was the start to what is now known as the Rolex Watch Company.

Today, the name Rolex is recognized around the world. It has become an icon of beauty, accuracy, quality, style and taste. While there are many other fine watch manufacturers, few have reached this pinnacle of international acclaim and horological perfection.

If commercial ventures were allowed poetic license, one could say that my association with Rolex products started in 1905 – since this was the year of my father’s birth. In reality, it would take another 60 years before my path and Rolex’s would actually cross.

It happened one spring day in 1965 when, with great diffidence, I shelled out $110 to a New York City estate jeweler for a nearly-new stainless steel GMT-Master, which he assured me would be worth a lot more one day. I felt powerless to refuse “such a deal.” Little did I know that this purchase would start me on the road to becoming America’s Premier National Mail Order Discounter of New and Pre-owned Rolex watches.

A great deal of our company’s success can be credited to the continual passion and respect we have for Rolex timepieces. In the 50 years since the formation of our company, Capetown has sold, purchased, and repaired more than a hundred thousand Rolex watches. Our client list proudly includes thousands of America’s best and brightest citizens: CEO’s of Fortune 500 companies, doctors, lawyers, educators, scientists, et. al. For a company that is not an official Rolex jeweler, this has been quite an accomplishment. Our fervor and enthusiasm for providing our clients with spectacular value and superior service has never diminished. In the near future, our planned IPO will give us the additional resources to better serve you, our valued clients, who have made our ongoing success possible.

Carl Kenneth Marcus Wearing His Rolex President, Circa 1969
Carl Kenneth Marcus, Circa 2000

Besides being America’s first national discounter of new Rolex watches, we also pioneered the concept of marketing our professionally restored, certified pre-owned Rolex timepieces.
Our decades long association, expertise, and ongoing love affair with these mechanical masterpieces should assure you that we are the very best place in America to buy, sell, repair or accessorize a Rolex product. You simply can’t beat Capetown’s Knowledge, Security, Price, Service, and Warranty Package.

Oh, by the way, that GMT-Master is worth a ton more than the $110 originally paid!  The estate jeweler was right….. a Rolex is an investment worth making. 

About Capetown
Founded in 1969, Capetown Diamond, located in Atlanta, GA, was the first company to offer discounted new & certified pre-owned fine Swiss watches, upscale jewelry, and certified diamonds. We have grown to over 20,000 satisfied clients worldwide. Famous brand name timepieces include Rolex, Breitling, Cartier, Patek Philippe & many more. Well known and famous designer jewelry includes Mikimoto, David Yurman, Cartier, Tiffany & Co. We also offer an assortment of custom pieces! All contemporary watches sold by Capetown are accompanied with a certificate of authenticity as well as our exclusive lifetime warranty. Most jewelry items come with an independent gemological certification. Your satisfaction is always guaranteed.

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